MyFitness already has the demand: 1,200+ reviews on a single product and around 200 live Meta ads. This audit shows where that traffic leaks on myfitness.in, and maps each gap to a fix.
A dedicated page for every campaign: Navratri, Diwali, the OatstandingChallenge and the Batman drop.
A site that AI shopping agents and search can read, so MyFitness is the brand they recommend.
A PDP where shoppers can turn the jar and see inside it, as they would in store.
A website optimised end to end for higher conversion, order value and repeat revenue.
Sequenced for fastest return: the OatstandingChallenge is live now and Navratri is 11 days away. Start with these two.
From an audit of the live site, the Meta Ad Library and the Natural Unsweetened Smooth PDP. Each maps to a solution below.
Around 200 live Meta ads, from the Batman drop and the OatstandingChallenge to sale offers and creator reels, land on product pages or marketplaces. Navratri (11 Oct), Dussehra (20 Oct) and Diwali (8 Nov) make up the year's biggest traffic window, and the site has no page for any of them.
Google Lighthouse's Agentic Browsing audit tests whether an AI agent can read and use a site like a shopper. MyFitness scores 0/3 on home and the peanut butter collection, and 1/3 on the PDP. This is where AI assistants decide which peanut butter to recommend.
Google Lighthouse, Agentic Browsing, mobile. All failed checks shown.
Two checks fail everywhere: a malformed accessibility tree and a non-standard llms.txt. Home and the collection also fail on layout shift, which moves buttons while an agent is using them.
Peanut butter is bought on purity and texture. In store, shoppers turn the jar, read the label and judge the consistency. Online, they get flat pack shots.
We reviewed the PDP as a label-reading fitness buyer, against Troopod's food and FMCG playbook, and found ten changes. The three with the biggest impact on revenue are below.
The only allergen statement, Contain Peanuts & Soy, sits inside a gallery image, while the copy says 100% roasted peanuts. Add a text line near Add to Cart that explains the soy listing.
The policy promises free delivery on every prepaid order, but the PDP says free above ₹399 and the cart says shipping is calculated at checkout. Add Pay online, delivery free by the checkout button and COD badge.
Preselect it as Best value: 230 g more than 2 × 510 g for ₹20, at about ₹1.6 per gram of protein against ₹2.2. Today the 510 g opens first, and the ₹479 2-pack beside the ₹499 jar stalls the choice.
A 32g serve gives 8g protein, 211 kcal and 2.3g fibre, but this appears only in the label image. Add it under the price, with 16 serves in the 510 g and 39 in the 1.25 kg.
No palm oil, 95% less oil separation, FSSAI licensed, India's first US FDA-registered peanut butter. The proof exists but is scattered across images and a closed tab. Bring it into one Why MyFitness strip, linked to the batch lab report as /pages/lab does for whey.
Add a three-icon strip: 1 ingredient · 25g protein per 100g · no added sugar or hydrogenated oil. Today it sits in a gallery image and a closed tab. A similar first-fold change lifted scroll depth 11.9% for Gataca.
Add Tastes like fresh roasted peanuts, not sweet near the price, plus a 227g trial jar. The smallest Natural pack is 510 g and there are no returns, so first-timers have no low-risk way in.
The 900g oats and Natural peanut butter combo costs ₹794, more than the ₹774 for both bought separately. Add a one-tap oats add-on under Add to Cart, priced below buying apart.
Offer the 1.25 kg every 30 or 45 days at an extra 5% off. Daily users otherwise re-choose between MyFitness and Blinkit every month.
The refund policy allows no returns, so the badge sets up disappointment. Use Leaked or broken jar? Free replacement, one photo within 24 hrs.
Each workstream solves one problem above. Run them together, or start with one.
A dedicated page for each campaign moment, live before the traffic arrives.
Natural Unsweetened as the vrat pick, fasting recipes and a nine-day pack. Live by 10 October, running into Dussehra.
Protein hampers from the existing range, gift bundles and corporate orders. Live well before 8 November.
A 14-breakfast plan, a wall for creator reels, and a hand-off to the Navratri page when the challenge ends.
Live examples from Troopod clients.
One offer, one sale, one page, instead of a generic collection.
View live page →A collection page built for paid traffic, not the standard category page.
View live page →A scroll-led launch page for one hero product. The same format fits the Batman drop.
View live page →Troopod's rapid optimisation sprint. It fixes how search engines and AI agents read MyFitness, in one pass on a duplicate theme.
A clean accessibility tree, a stable layout and a standard llms.txt on every page.
Live links and correct protein figures, kept in sync with the catalogue.
Product and rating schema on home and collections, so AI answers can cite the 4.9 rating and price.
Results from recent Troopod work for a billion-dollar house of brands.
See the full case study →A working Troo3D sample for health and wellness. It sits inside the PDP gallery and opens straight in 3D. We build the same for MyFitness's bestseller and deploy it on the live PDP.
Turn the jar, read every side, and tap to zoom into the ingredient, protein and sugar claims.
Open the lid to show the texture, the one thing a first-time buyer wants to see.
Starting with the top-selling peanut butter, then rolled out across the range.
Live sample built for the health and wellness category.
Troopod's conversion programme. A 1k+ parameter site audit shapes a long-term experiment roadmap, which we execute and measure continuously.
Ordered by what is costing revenue today and what pays back fastest, with Navratri 11 days away.
Navratri page live by 10 October, then the challenge page, Diwali gifting and the Batman drop.
On a duplicate theme, before the festive peak: llms.txt synced, product and rating schema added, accessibility tree fixed.
The 3D jar goes live on the bestselling PDP in time for Diwali gifting traffic.
A long-term programme. The audit runs alongside the festive work, starting with the allergen line, the prepaid nudge and the 1.25 kg default.
MyFitness sits inside BRND.ME, where one team runs many brands. Troopod adds the bandwidth to ship what keeps slipping to next quarter.
Run by operators who have built and scaled billion-dollar consumer businesses.
Recently working with, among others:
Early product at Spinny. Built an internal CRM that lifted team efficiency by 10x.
Tech at Lenskart. Built a backend retail system scaled to 10 million plus customers.
Early growth at Spinny. Now driving growth for 100+ consumer brands at Troopod.